Rarely will a fragrance launch provoked such an outcry in the blogosphere. CkIN2U has been launched to attract young "technosexuels", ie the younger generation "geek" addicted to techno-communication via SMS, blogs, and other cyber tools trendy
Here is basically what explained by Calvin Klein for us section. Except that the blogging community in the U.S. has not allowed to bottle as easily and massively protested against this target marketing considered ridiculous, too artificial and called for a boycott of the brand.
Take it in your techno-target!
This "for him" is a fern, lavender and vetiver, rather elegant and classic, with a clean Savonette, contrasting with the target rather young and very fanciful description: "lime, gin fizz, shiso leaves, ultra vetiver, cocoa bean. "(for female see ckIN2U For Her )
The bottle I was very intrigued, so the milk bottle "behind" how to split a pair of buttocks ... I read on a site-plastic materials and glass-refer to those of the iPod Object fetish "technosexuels.
And the name is a typo of course echoes the style of writing used by this generation whose interest is, as everyone knows, only turned to sex ... I understand they are enervated, American bloggers.
