Guerlain had his rights , chose YSL L'Homme , Dior's Homme Sport , and there was little more than Chanel to venture outside of the masculine in recent years not necessarily exciting, but so far not boring or interesting, always in line with its latest flagship franchise to date, Allure for Men .
Do not worry, it's over this time, Chanel right now it Ausi its mainstream male-who-feels-man-on-true-shaved-to-close: his name is Blue. You've probably heard, maybe you have not already read nice things in the press, er ... on other blogs, but you still can not believe that Jacques Polge and Christopher Sheldrake have sold their smelling the devil, and whether.
The first explanation that comes to mind is that after a saturated Western markets through the crisis, a good way to boost a business a little loss of speed is to go cruising on the side of the Chinese and Indians starting to wear perfume like teenagers discovering their first axis, meaning many, and if possible with fresh flavors, manly, and certainly not complicated. Not that they have bad taste, but if you want to sell them the dream Chanel at hand, it is better to ensure that pleases everyone and especially do not take the risk of crashing.
Thus, Blue makes me think of an American from New Jersey thirties, athletic, muscular, bright smile, the smooth hair, the nails clean and white basketball well, polite, courteous, helpful and always cheerful. To invent the merits of a toothpaste, it is perfect. Try to go on weekends with him, how boring!
Well, for the description, I'll make it simple: start a citrus lemon and grapefruit sparkling, not disruptive to the limit if he does not drown quickly in a lavender mint soup and wooded sinking into the worst courses of perfumery shaving foam mass market. The quality of raw materials may be above average, but in the service of such a fern base, it no longer serves much.
One would feel a composition straight out of an automatic generator of perfume before the general public to please the greatest men on earth. The day when such a machine is invented, I think it will unfortunately not so well.
