Boss Pure, the latest fragrance from Hugo Boss, born of man's fascination for water in its most pure, more powerful, more virile. An ideal fragrance for men who want to plunge into the cool.
Boss Pure: Pure Energy
Subtle and sophisticated, Boss Pure evokes pure energy born of icy streams, waterfalls, giant. Striking sensation of freshness, fusion power and purity, with Boss Pure, man and water become one. Drawing its energy from this source, Boss Pure is the man sure of himself and his style but also leaves express sensuality and sensitivity of his human nature.
Bottle: urban interpretation of a wall of water
The symbolism of water is present even in the materialization of the bottle of Boss Pure. With its sharp edges and cubic lines, the bottle is an interpretation of a stylized urban water wall built in the middle of the city. A feeling of freshness comes from the combining glass bottle and polished metal gloss, a contemporary elegance. The juice turns pale blue transparent through the icy clarity of glass.
With its minimalist packaging voluntarily, Boss Pure inspires modernity and masculinity, the fusion of man and water.
